The Design Process
A Thoughtful Process. A Better Brand.
Great design takes a little time. My process is designed to give your business the attention, conversation, and creative space it deserves—from our first conversation to the final polished details.
Step 1: Start the Conversation
Tell me a little about your project
Begin by completing the project inquiry form. It gives me an initial sense of what you’re looking for, where your business is headed, and how I may be able to help. From there, we’ll schedule a consultation to talk through your goals, needs, timeline, and vision in more depth.
Step 2: Plan the Project
A clear plan before the creative begins.
After our conversation, I’ll send a proposal/estimate. Once we’ve decided we’re a good fit, you’ll receive a contract and invoice for the 50% deposit required to reserve your project. Once your signed contract and deposit are received, your project is officially on the calendar. I’ll send your project timeline so you’ll know what to expect and when.
Step 3: Discover & Define
Before I design, I get to know your brand
We’ll begin with a kickoff and a few thoughtful questionnaires designed to uncover the personality, goals, and story behind your business. You’ll also share your existing branding and materials so I can understand where you’re starting and identify opportunities for improvement. We’ll meet to dig deeper into your responses, review your current brand, consider your competitive, landscape, and explore visual inspiration and moodboards together. This is where the direction begins to take shape.
Step 4: Explore the Possibilities
Ideas first. Refinement follows.
With a clear creative direction in place, I’ll develop initial design concepts for us to explore together. We’ll meet virtually to review the concepts, talk through what’s working, and determine which direction feels most aligned with your business. Once a direction is selected, I’ll begin refining it into a cohesive, polished identity.
Step 5: Refine & Perfect
Thoughtful feedback. Intentional revisions.
This is where the chosen direction becomes your brand.
You’ll have the opportunity to gather internal feedback and provide it together in one consolidated round. I’ll make the agreed-upon revisions and send the updated design for review.
Step 6: Bring It to Life
Your new identity, ready to use.
Once everything is approved, I’ll prepare your final files and deliverables in the formats you need. If your project includes a brand identity guide, I’l receive a practical reference for using your new visual identity consistently, including your logo, colors, typography, and other approved brand elements.